My Essential Question:

 

''In today’s oversaturated, diverse fitness market, how does a fitness facility stand out to the average customer through their own fitness ideology and what how does one begin in this industry?''

       I selected this to be my essential question do you to the fact that in my internship opportunity, I have been able to learn about the marketing of a brand in addition to the fitness and training aspects that come along with it. Due to the fact that there are so many different programs, workouts, and ideology behind the fitness market, it is hard to be unique and stand out. My question is related to how a brand is able to stand out and be effective as a company while still promoting their own believes.

        What excites me most about finding the answer to my essential question is the fact that I am able to explore two ideas that I care about in entrepreneurship and fitness in a combined effort. Both of which I find to be interesting and a potential past for my future. Giving me the opportunity to explore two areas of interest is intriguing. In addition to this, they give me the opportunity to explore how unique branding is able to truly set one brand apart from another.

         I do believe that this question encompasses an interest that I’d desire to learn more about. This is due to the fact that through intelligent marketing strategies and unique workout programs are able to merge together to create a successful company that is built on a strong foundation.